Create Brand Awareness with Paid Press Release Service at IssueWire

A well-written and cleverly distributed press release can be your best friend for a high amount of press coverage for your business. They are the most affordable and effective public relations and marketing tools today. They have been in use for decades. With professional help from paid press release services, you can achieve that effortlessly. They provide high-quality content with a journalistic touch. They guarantee placement in the major media outlets relevant to your industry and frequented by your customers. But before you issue a press release for your company, make sure to go through the benefits they offer listed below.

1. ESTABLISH A BRAND IMAGE

In order to establish a brand image of your company, you need to have a good relationship with the media. They hold controls over the news. Through a press release, you can build a trusted relationship with the journalists and bloggers that cover your specific industry. They can help you form a credible image in front of the consumers. Your press release must explain your product’s relevance and uniqueness to the readers. Share the back story or the intention behind your service to create brand awareness in your customers.

2. INCREASES SALES

The main goal behind getting media coverage is to secure the attention of the consumers. This further increases your sales. The majority of press releases are directed to some sort of announcement. It could be a new product, service, or business launch. You need to spread the news to your target customer so they can be aware of the events and participate. It would boost your sales tremendously. Press releases are not advertisements; they perform better acquiring people’s trust and attention better than their counterparts.

3. IMPROVES SEO

Many people do not understand why SEO is important for the success of their PRs. In today’s digitized world, everything is online. Once it’s up there it stays there forever. Your press release also stays there forever after its publication. If it’s fully optimized for search engines, it will keep appearing in people’s search results a long time after it was published. This will give you a revolutionary advantage above your competitors. You will reach customers every time they search for anything in your particular industry. With paid professional PR services your content will be armed with keywords and placed in major media outlets, which will improve your SEO greatly.

4. SAVES YOU MONEY

What can be more cost-effective than press releases that you can issue without spending a single buck? You can just write one yourself and then send it to journalists and bloggers that work in your industry hoping to get published. Though paid press release services cost you money, they come in extremely affordable packages that are nothing compared to a traditional paid advertisement. They are the best choice if you are looking for a more measurable marketing method. They are best at increasing traffic to your website, boost SEO effect, and increase brand awareness giving you great value for money.